About Us

We like designing stuff ourselves. That’s how we started, by making the frames and parts we always wanted. It starts with our own personal use and extends to the community in one of the best testing environments in the world, here in the rugged Coast Mountains of British Columbia, Canada. As we grow we are continually evolving and refining our designs and expanding our product offering.

We make high quality and innovative bikes and components. We design relevant products with a heightened sense of detail and creativity for function, performance and beauty. Our design process starts with function and performance with an emphasis on durability and reliability, then extends to every detail we can think of including the final graphic and creative options for colour.

All our bikes are built by hand, either in BC or by our skilled team of welders in Taiwan. Whether locally or abroad, Chromag frames are made using our own proprietary subcomponents and tube sets. Our custom geometry, CNC'd dropouts and junctions, custom tube sets and modern designs are what set our frames apart from the rest.

We are a passionate group of mountain bikers who have chosen a lifestyle centred around mountain biking. We value quality products that are suitable for our style of riding, we are creative in our style and our sport, and we are committed to providing exceptional customer service.

We welcome our customers into the Chromag Family.


Staff // Big Boss

Ian Ritz

Staff // Marketing Manager

Rebecca Ritz

Staff // International Sales Manager

Julian Hine

Staff // Domestic Sales Manager

Sean Dinwoodie

Staff // Warehouse Manager

Cookie Losee

Staff // Softgoods Product Manager

Claire Buchar

Staff // Head Mechanic

D'Arcy Burke

Staff // Operations Manager

Emilie De Crombrugghe

Staff // International Sales, Online Sales, Warehousing

JM Josse

Staff // Sales

Sebastian Bunney

Staff // Mechanic

Peter Fowler

Staff // Master of Assembly, Warehouse

Matty Richard

Staff // Internal Sales

Matt Cooper

Staff // Product Development Coordinator

Ben Arnott

Staff // Graphic Design / Product Development

Will Westwood